In a world where hair care has gotten confusing and cluttered,one brand offers a simple solution – literally. With It’s a 10 hair care products, you can enjoy exceptional results from a line of multipurpose products, all while reducing the number of products you need to keep on your shelf. Inspired by years of first-hand salon experience, each and every It’s a 10 product is formulated to deliver a combination of 10 benefits that used to take numerous products to achieve. Now, through our exclusive professional salon formulations, you can enjoy shine, moisture balance, and healthy movement with just one product. We call it the strength in simplicity and it will undoubtedly change the way you think about hair care.

A rejuvenating collection of hair care products based on a unique botanical ingredient system. These botanically-enriched formulas bring back the silky, healthy shine nature gave your hair.

The Brazilian Blowout is the most innovative and effective professional smoothing treatment in the world! Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

Using the latest technology, Matrix provides salon quality products that stylists and their clients can depend on. Matrix inspires the salon professional to capture dreams and create beauty with a wide range of professional hair care, styling, hair color, and texture products.

Technology makes the difference. Whether it’s cold-smoothing or heat-straightening, Opti.smooth’s unique formulations protect your hair every step of the way. Your hair looks beautiful, feels natural, moves like silk. If you’re crazy about your curls but want more control, and less frizz, ask your stylist for an Opti.smooth cold-smoothing service. If you’re dreaming of silky smooth hair that’s permanently straight, ask your stylist for an Opti.smooth heat-straightening service with a flat iron.

We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colorists are saying about Olaplex all over social media. As they say, the proof is in the pudding.

PRAVANA is proud to unveil a unique collection of highly sophisticated and professional products paired with enlightening education to guide you in your evolution of beauty. Even the name PRAVANA has an ancient Sanskrit meaning of "the source of all things." It all begins within ourselves. PRAVANA products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovative American technology. The end result... a global fusion of excellence.

Specific needs. Simple decisions. Whether the need is strength, moisture, color protection or softness, Redken Haircare has a solution. With dozens of products you will find what your hair needs for a new and stylish look.

Daily fuel for hair. High performance solutions powered by protein and carbs. As you take on the day, hair loses essential elements that provide strength and energy. Now you can refuel your hair with protein to strengthen, carbs to energize and extra supplements to thicken, moisturize and bring back lost vitality. The result is hair with power, style that stays in control, and color that takes gray undercover. Take on life.... we'll take on your hair.

SEXY HAIR CONCEPTS is a vanguard, hairdresser-led enterprise in the professional beauty industry that is committed to enhancing the human potential of its members by creating fun new products that summon emotion, and educational systems that provoke thought and artistry.